Who we are

YHL Media (YourHitList Media) is a music marketing and artist services company. YHL Media is the “data controller” of the personal data described in this policy.

The Data We Collect

What we collect depends on how you interact with us. This may include:
Contact & Identity Data
• Name, email address, phone number, WhatsApp/Instagram handle, artist or stage name
• Location (city/country) used to route you to the correct market team (UK or Africa)
Artist & Career Data
• Music, links to streaming profiles, social media handles and follower counts
• Genre, career goals, release history, and information shared during A&R, branding or strategy consultations
• Photos, videos and promotional material submitted for campaigns, events or social content
Financial & Royalty Data (where applicable)
• Bank or mobile money details, payment provider account information, and royalty statements — collected only from artists using our royalty collection facilitation service
• Tax or identity verification information required by our payment partners to process cross-border royalty payments
Marketing & Communications Data
• Records of enquiries, meeting bookings, email correspondence and consultation notes
• Your marketing preferences, including whether you’ve opted in or out of newsletters and campaign updates
Technical & Usage Data
• IP address, browser type, device information, and pages visited on our website
• Cookie and pixel data collected via Meta (Instagram/Facebook), Snapchat, YouTube/Google and other advertising platforms we use to run and measure campaigns

How We Collect Data

Directly from you — via our website contact form, booking links, email, DMs, calls and meetings
• Automatically — via cookies, tracking pixels and analytics tools when you visit our website or interact with our ads
• From third parties — such as advertising platforms (Snapchat, Meta, YouTube/Google), payment and royalty collection partners, event promoters, and playlist curators or labels we introduce you to, where relevant to delivering our services

Why We Use Your Data

We use your data to:
Deliver the services you’ve engaged us for (branding, ad management, A&R, events, royalty facilitation)
Communicate with you about enquiries, bookings, campaigns and account matters

Run and optimise paid advertising campaigns on your behalf or to promote YHL Media

Facilitate royalty collection and payment through our partners

Send marketing updates, newsletters or artist opportunities
Improve our website, services and understand how visitors use our content
Comply with legal, tax and regulatory obligations

Cookies & Ads Platform

Our website and social campaigns use cookies and pixels from third-party advertising platforms, including Meta (Instagram/Facebook), Snapchat, and Google/YouTube, to measure campaign performance and show relevant ads to potential fans and clients. These platforms may collect data independently under their own privacy policies, which we encourage you to review:
• Meta (Instagram/Facebook) Privacy Policy
• Snapchat Privacy Policy
• Google/YouTube Privacy Policy
You can control cookies through your browser settings, and where required by law, we will ask for your consent before non-essential cookies are set.

Who we share your data with

Advertising platforms (Snapchat, Meta, Google/YouTube) to run and measure campaigns
• Payment and royalty collection partners to facilitate cross-border royalty payments to artists
• Playlist curators, labels, promoters and collaborators only where relevant to pursuing an opportunity you’ve asked us to pursue, and only with information necessary for that purpose
• Service providers who support our operations (e.g. website hosting, email and scheduling tools, accounting)
• Regulators or authorities, where required by law
We do not sell your personal data to third parties.

How long we retain your data

We keep personal data only as long as necessary for the purposes described in this policy — for example, for the duration of our working relationship with you plus a reasonable period afterwards for legal, accounting or dispute-resolution purposes. Financial and royalty records may be retained longer where required by tax or payment-partner regulations.

What rights you have over your data

Under Africa’s data protection law, you have the right to:
• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data, where applicable
• Object to or restrict certain processing, including direct marketing
• Withdraw consent at any time, where processing is based on consent
• Request a copy of your data in a portable format
To exercise any of these rights, contact us at info@yhlmediaa.com. We will respond within the timeframes required by law.

Royalty & Payment Data — Additional Notes
Where YHL Media facilitates royalty collection for artists, we act as an intermediary connecting artists to licensed payment and collection partners. We collect only the data those partners require to verify identity and process payment, and we do not hold client funds directly.

Children’s Data
Our services are intended for artists, clients and partners aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

Data Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss or misuse, including restricted access to financial and royalty records and secure handling of data shared with our advertising and payment partners. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal requirements. The “Last updated” date at the top of this page will always show the most recent version. We encourage you to review this policy periodically.

Contact Us
If you have any questions about this Privacy Policy or how we handle your data, contact us at:
• Email: [info@yhlmedia.com]